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Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press
Category: Book

List Price: $25.00
Buy Used: $13.65
You Save: $11.35 (45%)



New (42) Used (15) from $13.65

Rating: 4.5 out of 5 stars 92 reviews
Sales Rank: 598

Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8 x 5.3 x 1

ISBN: 1416570969
Dewey Decimal Number: 658.45
EAN: 9781416570967

Availability: Usually ships in 1-2 business days

Similar Items:

  • Influence: The Psychology of Persuasion (Collins Business Essentials)
  • Influence: Science and Practice (5th Edition)
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Customer Reviews:   Read 87 more reviews...

5 out of 5 stars Fun Read, Great Appilcations   December 27, 2008
Vincent Harris (Trenton, MO USA)
1 out of 1 found this review helpful

Simply put, this is my kind of book; short, concise and powerful chapters that get right to the point without dragging on and on. If you can't find at least a handful of immediately applicable techniques for increasing your ability to influence in this book, then you might as well stop looking. If you don't own this book, get it. Don't fool with checking it out from the library...you'll want to be able to read it again and again.


4 out of 5 stars Who wouldn't say Yes...to some mind candy!   December 26, 2008
Marshall A. Ronco (Massachusetts, USA)
This little book is a captivating compilation of persuasive tid-bits, facts, and findings into the world of human behavior and how to get to that powerful word...YES!

This is a gold-mine addition to the original book that brought widespread fame to Dr. Cialdini, The Psychology of Influence.Influence: The Psychology of Persuasion (Collins Business Essentials)
Influence: Science and Practice (5th Edition)

For any copywriter, marketer, or entrepreneur who is in the need of influencing readers or prospects to become buyers this is a must read! This book is a must have for your business library. One little tid-bit of persuasion will more than pay for your small investment sum of time and money!



5 out of 5 stars Completely Satisfied   December 22, 2008
L. Medici
The book shipped very quickly and was in perfect condition. I am not finished with the book but it is very good thus far.


5 out of 5 stars Great, even if you think you know about persuasion   December 16, 2008
Joanne Morley (Leeds, UK)
I have read and reread this book and even as a hardened marketeer I still find useful ideas on how to improve the marketing of my business and that of my clients. I read it thinking I knew a fair bit about persuasion and it turns out I did, but there were also lots of other things that I wasn't aware of.

The book has been divided into small easy to read chapters, which is good for those who don't want to wade through scientific papers to get to the key points. There are those that may argue that the book has been simplified for the mass audience - to which I say great. It is an easy read full of really useful tips, especially if you want to market your business effectively. Some of which are referenced in The Brighter Marketing Bible for Small Businesses as I thought they would help small businesses understand how to market effectively to their customers.



4 out of 5 stars Different sound...in a good way   December 16, 2008
Megan R. Kuehner
0 out of 3 found this review helpful

I ordered the CD after hearing KOL on SNL. It is more of a rock sound than I normally like, but I am enjoying it.

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